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Square Zero, Blueprints
for Bold Beginnings

Whether you are a new company, university spin-off, biopharma start-up, hospital, public pharmacy, or an established healthcare business with new innovative concepts, we believe that behind every groundbreaking concept lies a trailblazer ready to embark on a transformative journey. Our mission is to shape and refine your innovative business ideas, equipping you with the insights, confidence, and tools to turn inspiration into action. You will be ready to take bold steps forward and bring your vision to life.

Your Journey with  Square Zero

Each step is meticulously designed to ensure success.

01. Align​

 

  • Align with the team and define expectations

  • Assess your technology and level of innovation

  • Evaluate vision and define indicators of succes

02. Define

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Technology & Market Evaluation

  • Feasibility study

  • Identification of opportunities

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Defining Value Proposition

  • Clear value and target market

  • Develop business case

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03. Plan

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  • Pricing & entry strategies

  • Regulatory navigation

  • Medical & business case writing|

  • Commercial strategy & communication plan

04. Connect

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Leverage our

Key Opinion Leader Network 

  • Build credibility & visibility

  • Connect with influential experts​​​

Business Partner Network

  • Secure funding

  • Forge key alliances

  • Navigate in-country and EU regulations

05. Execute

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Regulatory submission

  • Governmental networking

  • Address compliance

  • Meet governmental standards

 

Operational Readiness

  • Finalize market entry

  • Product/service deployment

  • Selection of business partners

As Managing Director of Square Zero, I am proud to lead a team that is deeply committed to driving bold, innovative ideas into the biopharma market. My journey has been shaped by a diverse and extensive background that bridges academia, public pharmacies, and the pharmaceutical industry. With a foundation as a pharmacist and scientist, complemented by a PhD and a master’s degree in management, I’ve had the privilege of gaining a comprehensive understanding of both the scientific and business landscapes that drive healthcare innovation.

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Over the years, I’ve held key roles in the pharmaceutical industry, particularly in medical affairs and commercial marketing. I was responsible for multiple product launches across various companies, experiences that have given me deep insights into both the strategic and operational sides of bringing new therapies to market. This has solidified my passion for translating groundbreaking scientific discoveries into real-world therapies and medical applications that can improve lives, and at Square Zero, we are committed to doing exactly that.

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What truly sets Square Zero apart is our exceptional team. Our collective expertise spans critical areas such as market research, business case development, medical writing, and governmental and regulatory affairs. We recognize that it takes more than just a good idea to succeed in the biopharma industry—it requires deep insights into market dynamics, the ability to construct robust business cases, and a keen understanding of the complex regulatory frameworks that govern this space. Our team excels in each of these areas, ensuring that every project we undertake is accurately evaluated.

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At Square Zero, we believe that close collaboration with clients is key to achieving extraordinary results. Together, we’re not just helping our clients get products to market—we’re shaping the future of healthcare.​ I am excited about the bold ideas we continue to position in the market and the impact they will have on the lives of patients worldwide.

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Kind regards

Michiel Vanmeert, PhD, PharmD

Managing Director 

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